MC Hammer gets on the analytics bandwagon. Thanks to Stepen Baker, author of the Numerati, for the pointer. Be sure to see Baker at the upcoming INFORMS conference where he is doing a signing on Sunday evening. I don’t think MC will be at the conference, but you can never tell.
Interesting video. Even though, when he uses the word Analytics, MC Hammer’s eyes remind me of Governor Palin flailing on the Bush Doctrine: “In what respect, Charlie?”
On the other hand, the core learning of Concept Branding is that people don’t need to know what you’re selling, they just think to believe they know.
Anyone having trouble parsing the last sentence in the comment above should replace “just think to” by “just need to”.