The parent of SourceForge.net has decided to become Geeknet, Inc (how much did they have to pay for geek.net, I wonder). I have mixed feelings on this. On one hand, I am trying to learn from Wil Wheaton and embrace my inner geek. I have done this so well that my colleagues tell me my inner geek is leaking out quite a bit to my outer geek. So celebrating geekdom is good, right?
Well, maybe not right. I am involved in an operations research open source endeavor, COIN-OR. Part of COIN-OR is convincing companies that open source is not too nerdy or experimental. There are lots of good reasons to use open source software. Embracing your inner geek is probably not one of the more persuasive. One vision of COIN-OR was to be “Sourceforge for operations research”. Now should we become “Like operations research, only geekier?”.
The Sourceforge Blog has an amusing post on the top ten rejected names, including my favorite:
I think the entry summarizes the issue correctly:
the consensus seems to be that, as long as we don’t change the name of sourceforge.net, it doesn’t really matter what we call the corporation, so I think we’re good.
But I would be worried about the next “branding” idea from the good people at Geeknet, Inc. Perhaps their inner geek should stay a little more … inside.